Who is Hank Walshak? Hank Walshak, founder, owner, and CEO of Walshak Communications, Inc., is a communications consultant, executive presentation coach, and author. He focuses on helping knowledge entrepreneurs in small and mid-sized businesses and their owners create expertise-related content to differentiate themselves as experts. Read More

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The Zen of Presentations

You’re getting ready to deliver an important presentation to a potential, new client. Getting a yes when you’re done could mean a heap of new business.
But here you are. You know that presenting sets your nerves on high. Your stomach gets nervous. You breathing goes high in your upper chest. Your mouth goes dry. And [...]

Brand Journalism and How We Got To It

Traditional approaches to marketing aren’t working as well as they once did.  That’s because traditional marketing always focused on what’s called mmarketing speak to prompt behavior changes or actions by customers and clients.
You know: “Buy this. Go here. Call us. This is what author Seth Godin callss “interruption marketing.”
People today are fed up with advertising [...]

Victoria’s Secret: Lots of Skin, Short on PR Sense

I couldn’t believe it, when I saw the news on MSN just days ago that  Victoria’s Secret model, Karlie Kloss, paraded down a runway in a floor-length, Native American headdress. 
It didn’t take the company long to apologize for this public –relations gaffe that drew the outrage of Native Americans. According to Fox News, Victoria’s Secret’s apology went like this: “We sincerely apologize [...]

Content Marketing Should Be Conversational

 Marketing content, or information, used to be a pushy, one-way street. We called this process outbound marketing. We delivered content to journalists at traditional media. They, in turn, moved the gist of your content to their, and your, audiences. Your content sold you.
This was, and is, what outbound marketing is all about. The information moves [...]

Beyond Mediocrity to the Stars

At the close of the movie, Amadeus, the character of Salieri, played by F. Murray Abraham, who represents the embodiment of mediocrity, utters these words, “Mediocrity is everywhere.” 
Political persuasions aside, let’s hope President Obama and Governor Romney surpass that level into the lofty stratosphere. 
As the Communications Expert for Experts let me suggest three, key dynamics to watch for in [...]

How Are You Going for Your Gold?

I have to admit that I loved the Olympics. Watching so many expert, best-in-the-world athletes—gymnasts, swimmers, ping pong players, you name it—who competed with each other with such fierce intensity. Where else can you see all at once the crème de la crème of so much athletic ability?
 I think of the experts I work with [...]

What a Difference a Word Makes

Watching a recent episode of The Bachelorette, I nearly fell out of my chair, when Kalon, one of the bachelor-suitors, referred to the young daughter of Emily, the bachelorette, as “baggage.”  Aargh! I winced. Not just a mistake. It was a blunder.
 Because I’m often called on to help clients with their communications, I watch this [...]